Lisa Ricard Claro – Author

Romance is good for your heart!

Material Girl – Yikes!

Posted on Aug 3, 2010 by Lisa Ricard Claro   10 Comments | Posted in fashion · macy's · Madonna · material girl

It seems Madonna designed a line of clothing for Macy’s named Material Girl targeting the teenage crowd.  The writer in me loves the name play; the mother in me gasped out, “Madonna designed. . .? Huh?  What? For teens?”  The first scene to play out in my brain caused immediate hyperventilation:

“Hey, Mom. How about this dress for prom?”

“You can’t wear that! It has those, those things!”

“They’re called boob cones, Mom.  All the kids are wearing them.  And look! They’re removable, so I can wear pasties instead if I want.  How cool is that?”

At this point my head exploded rendering me unable to continue the fictitious shopping excursion. Some things are not meant to be seen, even if only in one’s imagination.

After a calming boost of Grandma’s Hot Toddy (see recent post), which I discovered is good for all manner of things unrelated to the cold and flu, I let my fingers do the typing and Googled Material Girl and Macy’s to take a look.

Two things surprised me.  First, the clothes were not overtly sexual in design.  I noted only a few items I would refuse to allow my 16-year-old to wear.  Second, the designs are not trailblazing. Most look like fashions my daughter and her friends are already sporting. 

My prediction is that Madonna will earn ooh-gobs of money from her Material Girl line and Macy’s registers will cha-ching with glee.  Never a Madonna fan myself, I still have to give her credit for being a savvy business woman. She always did know her audience.

Til next time –

10 Responses to "Material Girl – Yikes!"

  1. Comment by Karen Lange
    August 3, 2010 at 2:34 pm  

    Knowing the audience, an important factor with us writers as well. Thanks for keeping me up to date on the latest teen fashions. Glad that they aren't too racy. :)Hope you are feeling better,Karen

  2. Comment by Lisa Ricard Claro
    August 3, 2010 at 5:01 pm  

    Hi Karen – Yes, thanks, I'm finally able to breathe again!

  3. Comment by K9friend
    August 3, 2010 at 5:08 pm  

    Just amazing what you can do when you already have a platform and millions of giddy fans. Wonder when her book will come out? (Do I sound bitter, or what?)

  4. Comment by Lisa Ricard Claro
    August 3, 2010 at 5:12 pm  

    Hi Pat – I agree! She actually published a kids' book a few years back. . .I'm still grumbling about that one. The only qualifier she needed was her fame. *sigh*

  5. Comment by Linda O'Connell
    August 3, 2010 at 5:59 pm  

    I teach preschoolers and you can't imagine the fashion statements the little girls make. Innocence is a thing of the past. I have never been one to buy brand/celebrity name or advertise them on my T shirt. Just think if we could do that with our book covers, have folks competing to wear the image on their shirts. Ooh maybe I'm on to something!

  6. Comment by Oregon Gifts of Comfort and Joy
    August 3, 2010 at 7:27 pm  

    Lisa,You are very right about Madonna being a businesswoman and a trendsetter … she even adopted all those kids before Angelina got on the bandwagon. She keeps going, keeping her name in the press every once in awhile, even if it means sleeping with A-Rod. I never have been a big fan of hers, but many are.I'm glad to here that her clothing line is okay and not too racy. Hey, email me with your address so that I can send your girl a set of those bean bags!:>) Kathy

  7. Comment by Lynn
    August 3, 2010 at 8:56 pm  

    I'm glad I don't have to worry about my girls anymore… oh wait, I still do just in a different way (a better way, if that makes sense).

  8. Comment by Lisa Ricard Claro
    August 3, 2010 at 10:24 pm  

    Hi Linda – I bet you see all kinds of things, even with preschoolers. My kids were never big into labels which makes it a lot easier on the pocketbook, but I have friends whose kids won't wear anything BUT designer labels. I think I'd learn how to say "NO" pretty quick.Hey Kathy – Nobody can accuse Madonna of being stupid, that's for sure. I've never been a fan of hers, but I appreciate her ability to roll with the flow. Cher also managed to re-invent herself a few times. Hey – thanks for the beanbag offer!Hi Lynn – My oldest daughter is 23, so I know exactly what you mean. Worry may be the wrong term…how about "loving concern"? Does that work?

  9. Comment by Cathy C. Hall
    August 4, 2010 at 2:52 pm  

    Oh, Madonna…woman can sell, I don't care what it is…but I think the new clothing line is inspired by her daughter, Mercedes. In fact, her Junior Material Girl's pretty involved with the clothes/advertising, etc. So when Madonna's selling black, leather trusses to the nursing home set her savvy daughter will be… writing a best-selling book.Kinda makes your day, doesn't it? 🙂

  10. Comment by Lisa Ricard Claro
    August 5, 2010 at 7:02 am  

    Ha! Madonna selling a line for geriatrics…ya know, you may not be too far off. She may revolutionize support hose and sensible shoes one day. One thing is for sure, she won't ever be boring.

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